The Water Advocate: Gunawan Jusuf’s Crusade for Resource Preservation

While most know Gunawan Jusuf for his work in the sugar industry, his contributions extend far beyond business. His book, Blue Gold, is a testament to his deep concern about the world’s dwindling natural resources, particularly water. In the book, Jusuf discusses how water, despite its essential role in both life and industry, is alarmingly scarce and undervalued.

Jusuf’s insights into the issue stem from his experience in running a business that relies on natural resources. He understands firsthand how critical water is not only for agriculture and manufacturing but for the survival of economies. His call to action is simple yet powerful: we must take immediate steps to conserve water before it’s too late.